is a football news website based in Luxemburg. It is defined to mainly share exclusive content and stats, making deep research in the football sphere. Here, football enthusiasts can find articles be-source-articles mainly, exclusive stats, etc.

There are 10+ team members working online around the world creating football news, exclusive articles, football players from another side, and far more. 

It’s aiming to become a top news portal within 5 years, covering all regarding football.

Problem & Challenges

FootGoal is a newly created website with a 9-month life. When we started to work with them, the website had weak link profile strength, and almost zero indexed keywords and organic traffic.

As a start-up with limited resources, FootGoal found us through a referral to guide their SEO plans and optimize all of their on- and off-site elements.

Our team was tasked by FootGoal to define the company’s SEO, content marketing, and link building strategies, with the goal of expanding throughout the United Kingdom, EU countries, the United States, Brazil, Australia markets.

Solution & Objectives

The objective was to have their website ranked in the search engines with more target keywords above their competitors and get more traffic.

First, LevelSEO conducted a comprehensive technical audit of FootGoal’s website, eliminating issues hampering rankings and also pagespeed issues.

Next, we identified non-branded keywords with high traffic to target. LevelSEO worked collaboratively with FootGoal to craft a strategy for creating content focused on those terms.

The results were amazing!

This successful partnership has helped FootGoal define institute best practices that consistently yield positive results.


Indexed for more than 1,700 target keywords

What We Did

  1. Website Audit
  2. Competitive Research
  3. Keyword Research (+Competitors’ & Long Tail Keyword Research)
  4. Website Design, Creation & Optimization
  5. Linkreators’ Research
  6. Link Building Strategies
  7. Guest Posts Writing & Submitting
  8. Meta Tags Optimization
  9. Speed Optimization
  10. Pinterest account creation, pins creation & publication
  11. Wikipedia links

What We Got

  1. Improved DA, PA, CF, TF
  2. Improved Alexa Rank
  3. Improved Ahrefs Rank
  4. 4,470 Referring Domains
  5. 5,000 Increased Organic Traffic
  6. 1,700 Increased Organic Keywords

The Growth of Link Profile Strength

Before - 01.12.2020

After - 20.04.2021

We have started to work with our client with 1 DA, 2 PA, 1 CF and 1 TF.

Within one year and one-month period, all the metrics increased. Significant growth showed Domain Authority, increasing by 5,000%. Page Authority has increased for 1,051%, Trust Flow for 2,100%, and Citation Flow for 1,300%.

AHREFS Overview

Within a year and 1 month, the website already has

1,725 indexed keywords and

4,470 referring domains.

Referring Domains

Within a year and 1 month, the website already has 4,470 referring domains.

98% of referring domains are Dofollow (4,401).

Organic Traffic
(By Ahrefs)

Within four months, organic traffic has increased by 19,000%.

The number of organic keywords has increased

for more than 48,000%.

Google Analytics

Based on Google Analytics,

in the beginning the average weekly traffic was 50,

currently it is 1,014. The Organic traffic set 1,928% growth.

Do you want to be our next successful client?

Get in touch with us and we will discuss all the details creating a complete strategy to get you the results you want!