50% of Google searches are made locally. Many people don’t include the Geo suffix to the search query to find services or products they want. This is the reason why when you check the chart below, you will find out that Google My Business (GMB) is leading in local searches.

For this purpose, for any local SEO professional it’s important to more concentrate on optimizing for the 3-Pack instead of growing organically in Google search.

Google is hogging all of the site traffic and on-page by giving customers everything they need on your Google My Business listing. Mostly, customers don’t even need to visit your website.

• Attributes
• Phone number
• Store/Service hours
• Address with directions
• Photos
• Easy links to book appointments & make reservations

It’s all right there on the GMB listing.

Furthermore, customers don’t necessarily need to visit your site as they don’t really care about what you have to say about yourself. Instead, they care about what your fellow clients have to say about their experiences with your business.

So that said lets see the charts.