Fifty percent of searches are made locally on Google and most often users don’t want to include the Geo suffix to the search query in order to find its desired service. This is why you will find out that Google Maps (GMB) is the absolute leader (chart below).

Any Local SEO professional should be focused more on optimizing for the 3-Pack instead of being focused on growing organically in the search.

By checking your website traffic and content, Google and gives customers everything they need on your Google My Business listing – customers don’t even need to visit your site.

• Phone number
• Store/Service hours
• Attributes
• Address with directions
• Photos
• Easy links to book appointments and make reservations

Everything is right there on the GMB listing.

Furthermore, customers don’t necessarily need to click through to your website as they don’t really care about what you have to say about yourself. Instead of that, they care about what their fellow shoppers have to say about their experiences with your business.

So that said lets see the charts.