Problems & Challenges

Altrady was primarily attracting traffic through brand-specific keywords, which limited its reach and growth potential in the competitive cryptocurrency trading market.

As a start-up with limited resources, Altrady recognized the need for outside expertise to refine its SEO strategy and enhance both its on-site and off-site elements.

Our team was brought on board by Altrady to develop a comprehensive SEO, content marketing, and link-building strategy. The goal was to expand the platform’s visibility beyond its existing audience, targeting key markets in the United States, the United Kingdom, and other EU countries within a two-year timeframe.

Solution & Objectives

The objective was to position Altrady’s website above its competitors in search engine rankings, particularly in the cryptocurrency trading sector.

First, our team conducted a thorough technical audit of Altrady's site, addressing issues that were hindering its ranking potential. We implemented ongoing monitoring to maintain the site’s health and ensure continuous improvement.

Next, we identified both branded and non-branded keywords with strong traffic potential and buyer intent for Altrady to target. Working closely with Altrady, we developed a strategy to create content optimized for transactional keywords, aiming to increase conversion rates through organic traffic.

With this optimized approach, Altrady is now poised to reach new markets, including the United States and the key regions in Europe, as it continues to grow its global presence.