ELWING
Ecommerce SEO
01.12.2021 - Current (15 Months)
142% Organic Traffic Growth, Reaching from 2,500 to 8,700+ Monthly Traffic
Elwing is an electric skate and bike company based in France. The company is aimed at cultivating the feeling of freedom on a daily basis, by designing reliable and easily repairable vehicles.
It incorporates the latest technology into its products and makes them modular to maximize their usefulness and durability.
Problems & Challenges
The company was looking to get higher rankings in the French market and expand it, by targeting new keywords.
Our team was tasked to define the company’s SEO, content marketing, and link building strategies, with the goal of expanding beyond France targeting the other European countries.
Solution & Objectives
The objective was to have their website ranked in the search engines for target keywords above their competitors.
First, LevelSEO conducted a comprehensive technical audit of the client site, eliminating issues avoiding rankings to grow. They then instituted on-going monitoring to ensure site health.
Next, we identified branded and non-branded terms with traffic and buyer intent for Elwing to target.
The main strategy to grow organically on Google was to acquire as many quality backlinks as possible through outreaching and guest posting on other sites, sharing unique content regarding this market.
Results
In 7 months, the website reached 8,700 monthly organic traffic, from 3,600.
What We Did
What We Got
AHREFS OVERVIEW (Old Domain)
Within 8 months, the website organic traffic
reached 3,600.
Indexed keywords reached 759.
Traffic value reached $136.
AHREFS OVERVIEW (New Domain)
Within 7 months, after changing the domain,
referring domains reached 330.
Indexed keywords grew from759 to 4,900.
ORGANIC TRAFFIC (by Ahrefs)
Within 7 months, organic traffic increased from 3,600 to 8,670.
Traffic value reached $4,100.
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