Research-Based Website SEO
01.06.2021 - Cuurent (2+ Years)
399,000% Organic Traffic Growth
FootGoal is a football research and analytics website based in Luxemburg. It’s defined to mainly share exclusive content and stats, making deep research in the football sphere. Here, football enthusiasts can find fully researched articles, exclusive stats, etc.
It’s aiming to become a top portal within 5 years, covering everything regarding football.
Problems & Challenges
When we started to work with them, FootGoal was a newly created website with a 9-month life. It had weak link profile strength, and almost zero indexed keywords and organic traffic.
As a start-up with limited resources, FootGoal found us through a referral to guide their SEO plans and optimize all of their on- and off-site elements.
Our team was tasked by FootGoal to define the company’s SEO, content marketing, and link building strategies, with the goal of targeting United Kingdom, EU countries, the United States, markets.
Solution & Objectives
The objective was to have their website ranked in the search engines with more target keywords above their competitors and get more traffic.
First, LevelSEO conducted a comprehensive technical audit of FootGoal’s website, eliminating issues avoiding rankings to grow and also pagespeed issues.
Next, we identified non-branded keywords with high traffic to target. LevelSEO worked collaboratively with FootGoal to craft a strategy for creating content focused on those terms.
The results were amazing! The site keeps growing continuously, by getting high quality organic traffic from search engines. And each Google update only provides more boost on the traffic.
Besides, we update articles continuously, which in turn increases the website traffic.
This successful partnership has helped FootGoal define institute best practices that consistently yield positive results.
Indexed for more than 13,700 keywords.
What We Did
What We Got
Within 2 years, the website has an Ahrefs of 24.
Indexed kevwords reached 13,700
Traffic value reached $361.
Within 2 years, referring domains
increased from 3 to 3.420.
79% of backlinks are dofollow
ORGANIC TRAFFIC (by Ahrefs)
Within 2 years, organic traffic increased from 0 to 15,520
The number of organic keywords reached 13.652.
The traffic value reached $361.
Based on Google Analytics,
starting from July 2021 the Organic traffic grew from 0 to over
40,000 in luly 2023