Research-Based Website SEO

01.06.2021 - Cuurent (2+ Years)

399,000% Organic Traffic Growth

FootGoal is a football research and analytics website based in Luxemburg. It’s defined to mainly share exclusive content and stats, making deep research in the football sphere. Here, football enthusiasts can find fully researched articles, exclusive stats, etc.

It’s aiming to become a top portal within 5 years, covering everything regarding football.

Problems & Challenges

When we started to work with them, FootGoal was a newly created website with a 9-month life. It had weak link profile strength, and almost zero indexed keywords and organic traffic.

As a start-up with limited resources, FootGoal found us through a referral to guide their SEO plans and optimize all of their on- and off-site elements.

Our team was tasked by FootGoal to define the company’s SEO, content marketing, and link building strategies, with the goal of targeting United Kingdom, EU countries, the United States, markets.

Solution & Objectives

The objective was to have their website ranked in the search engines with more target keywords above their competitors and get more traffic.

First, LevelSEO conducted a comprehensive technical audit of FootGoal’s website, eliminating issues avoiding rankings to grow and also pagespeed issues.

Next, we identified non-branded keywords with high traffic to target. LevelSEO worked collaboratively with FootGoal to craft a strategy for creating content focused on those terms.

The results were amazing! The site keeps growing continuously, by getting high quality organic traffic from search engines. And each Google update only provides more boost on the traffic.

Besides, we update articles continuously, which in turn increases the website traffic.

This successful partnership has helped FootGoal define institute best practices that consistently yield positive results.


Indexed for more than 13,700 keywords.

What We Did

  • Website Audit
  • Competitive Research
  • Keyword Research (+Competitors’ & Long Tail Keyword Research)
  • Website Design, Creation & Optimization
  • On-page optimization
  • Linkreators’ Research
  • Link Building Strategies
  • Guest Posts Writing & Submitting
  • Website Speed Optimization
  • Pinterest account creation, pins creation & publication

What We Got

  • Improved DA, PA, CF, TF
  • Improved Alexa Rank
  • Improved Ahrefs Rank
  • 3,470 Referring Domains
  • Wikipedia Links
  • 13,100 Indexed Organic Keywords
  • BTS unique articles
  • Backlinks from top sites, such as Forbes and DailyMail
  • Guest posts on top websites
  • Special World Cup 2022 section creation and optimization


Within 2 years, the website has an Ahrefs of 24.

Indexed kevwords reached 13,700

Traffic value reached $361.


Within 2 years, referring domains

increased from 3 to 3.420.

79% of backlinks are dofollow


Within 2 years, organic traffic increased from 0 to 15,520

The number of organic keywords reached 13.652.

The traffic value reached $361.


Based on Google Analytics,

starting from July 2021 the Organic traffic grew from 0 to over

40,000 in luly 2023

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