Eyelights
Ecommerce SEO
16.12.2019 - 31.01.2021 (13 Months, 15 Days)
214% Organic Traffic Growth, Reaching from 4,396 to 13,785 Monthly Traffic
EyeLights is a Head Up Display GPS Manufacturer and e-commerce company based in France. It allows motorbikers to truly experience the ride by keeping their eyes on the road.
Eyelights is the first universal motorcycle accessory that projects guidance, danger zones and traffic directly into your field of vision. Simple,uncluttered, they adapted the display for motorcycle riding.
Problem & Challenges
Eyelights was receiving a poor amount of targeted traffic through search engines and most of the budget was allocated to the PPC.
As a start-up with limited resources, Eye-lights sought outside expertise to guide their SEO plans and optimize all of their on- and off-site elements.
Our team was tasked by Eyelights to define the company’s SEO, content marketing, and link building strategies, with the goal of expanding beyond France targeting the United States, the United Kingdom and other EU countries within two years.
Solution & Objectives
The objective was to have their website ranked in the search engines above their competitors mainly in France.
First, LevelSEO conducted a comprehensive technical audit of EyeLights’s site, eliminating issues avoiding rankings to grow. They then instituted on-going monitoring to ensure site health.
Next, we identified branded and non-branded terms with traffic and buyer intent for EyeLights to target. LevelSEO worked collaboratively with EyeLights to craft a strategy for creating content to rank on transactional keywords in order to grow the conversion rate through organic traffic.
EyeLights launched their brand-new product called EyeRide HUD which is the smallest head-up display that you can install in any helmet and will happily sell to new markets, including the United States, Germany, Austria, Switzerland and the UK, with LevelSEO help.
Results
Reached 2,648 indexed keywords within one year from 561 initially indexed on Google.
What We Did
1. Website Audit
2. Competitive Research
3. Keyword Research (+Competitors’ & Long Tail Keyword Research)
4. Powerpage Creation
5. Google Suggest
6. Blog Design, Creation & Optimization
7. Youtube Optimization
8. Linkreators’ Research
9. Link Building Strategies
10. Guest Posts Writing & Submitting
11. Google Stack Strategy
12. Meta Tags Optimization
13. R300 Strategy
14. Press Release
15. Pinterest account creation, pins creation & publication
What We Got
1. Improved DA, PA, CF, TF
2. Improved Ahrefs Rank
3. Improved Alexa Rank
4. 295.7% Increased Referring Domains
5. 134.5% Increased Organic Keywords
6. 198.3% Increased Traffic Value
7. Completely optimized website for target keywords
8. Optimized, niche-based blog
9. BTS, research-based unique articles
10. Optimized Pinterest account with unique pins
11. Backlinks from top websites
12. Guest posts on relevant websites
Before - 16.12.2019 _____ After 31.01.2021
We started to work with our client with 42 DA. 29 PA, 36 CF and 19 TF.
Within one year and one-month period, all the metrics increased. Significant growth showed Domain Authority. increasing for 47.6%. Page Authority has increased for 34.5%, Trust Flow for 42%, and Citation Flow for 13.88%.
AHREFS OVERVIEW
Within one year and one month, Ahrefs Rank increased for 34.28%.
UR increased for 17.9% and DR for 10.5%.
Traffic value increased for 198.3%.
REFERRING DOMAINS
Within one year and one month, referring domains
increased for 295.7% (from 234 to 926).
Dofollow referring domains increased
for 303.35% (179 to 722).
ORGANIC TRAFFIC
(by Ahrefs)
Within one year and one month, organic traffic increased for 162.67%.
The number of organic keywords increased
for 134.5%.
The traffic value increased
from $367 to $1.095,
which equals a 198.3% growth.
GOOGLE ANALYTICS
Based on Google Analytics,
starting from October 2019
the Organic traffic grew from 4,396 to 13,785 in January 2021,
setting a 213.58% growth.
Creativity reimagined
